Camphor is an ingredient used in topical products for its cosmetic properties. In a firming gel, camphor offers several benefits that can help improve the appearance and firmness of the skin. Here are some of the main ones:

1. Stimulates circulation : Applying a camphor gel creates a warming and cooling effect, which stimulates blood circulation in the treated area. This helps improve tissue oxygenation and facilitates the elimination of toxins.
2. Toning and firming effect : Camphor helps tone the skin, which can make it look firmer and less sagging. This is particularly useful in areas like the abdomen, arms, and legs.
3. Anti-inflammatory and soothing properties : Camphor has a mild anti-inflammatory effect that helps soothe the skin, reduce swelling, and ease muscle tension. This benefit is helpful when applied to areas with fluid retention or mild inflammation.
4. Cooling sensation : Camphor provides a cooling and invigorating sensation on the skin, which can make applying a firming gel more pleasurable and invigorating.
5. Effect on the appearance of cellulite : Thanks to its ability to improve circulation and tone, camphor in a firming gel can help reduce the appearance of cellulite by smoothing and tightening the skin.

Menthol in a firming gel has several benefits that can improve the appearance and feel of your skin. These are some of its main effects:

1. Cooling and soothing effect : Menthol provides a cooling sensation on the skin, helping to relieve heaviness and fatigue in the areas where it's applied. This property is ideal for areas of the body that tend to become inflamed or fatigued, such as the legs.
2. Circulation stimulation : Applying menthol can help improve superficial blood circulation in the skin. By improving circulation, it promotes oxygenation of cells and can contribute to improved skin appearance, enhancing the effectiveness of the firming gel.
3. Toning effect : Due to its refreshing properties, menthol helps tone the skin, which is useful in treatments to firm areas of the body that may be sagging.
4. Muscle Pain Relief : Menthol has analgesic properties and can help reduce muscle or joint discomfort. In a firming gel, it can be especially helpful if applied to areas that also require muscle relief.
5. Firming sensation : Thanks to its cooling and stimulating effect, menthol can create a temporary feeling of firmness on the skin. This enhances the user experience, although the long-term firming effect will also depend on the gel's other active ingredients.

Bladderwrack, scientifically known as Fucus vesiculosus , is a seaweed rich in nutrients and compounds beneficial to the skin. When used in a firming gel, it provides several properties that promote skin health and appearance:

Firming effect

Seaweed contains fucoidans and other polysaccharides that promote the production of collagen and elastin, two proteins essential for skin firmness and elasticity. This helps reduce sagging skin and give it a firmer appearance.

Antioxidant properties

This seaweed is rich in antioxidants, such as polyphenols and flavonoids, which fight free radicals, helping to delay skin aging. It protects against damage caused by sun exposure and other external factors.

Deep hydration

The polysaccharides present in sargassum also have the ability to retain water, which improves skin hydration and prevents dryness. This gives it a softer, more elastic appearance.

Stimulation of microcirculation

Applied topically, kelp improves circulation in the treated area, which can help eliminate toxins and improve skin tone. This is especially useful in firming products, as it promotes cell regeneration.

Anti-inflammatory and soothing properties

Bladderwrack contains compounds that reduce inflammation and soothe the skin. This makes it an excellent choice for sensitive skin or skin that has been exposed to environmental stress.

Helps eliminate toxins

Seaweed has detoxifying effects that can help reduce the buildup of toxins in the skin, improving the texture and overall appearance of the skin.